Social Media Templates
BACKGROUND
The client, Ultiworld Disc Golf, is the leading sports media company following Professional Disc Golf, delivering news and analysis through their website, podcasts, and social media. Ultiworld was looking to upgrade the visual quality of their image posts to improve social media engagement. The staff who manage Ultiworld’s social media pages are familiar with Photoshop, and requested eye-catching custom Photoshop graphics templates that they could use to quickly update with images and text while on the road, reporting from events across the country.
DESIGN SOLUTION
I created six Social Media Image templates to provide a variety of content formats for Ultiworld’s Instagram and Facebook pages. I worked closely with Ultiworld staff to provide a tour of each template so they would be comfortable inserting their own photos, logos, and text with minimal time investment. I used existing logos from Ultiworld and the PDGA World Championships, and placeholder photography was sourced from Alyssa Van Lanen Images.
Each template was delivered to the client as a .psd Photoshop file, with detailed instructions on how to customize each with photos and text. Folders and layers inside each file were labeled in detail.