MegaFon Falling Down
2010. MegaFon runs new tariff with a simple formula: more you speak – less you pay for a minute. So we got high to advertise it.
Commercial was shot live in the sky with a real stunt jumper and an actor who never jumped before.
He screamed "Time! Time!" and instructor answered "So what's wrong about time? Time runs, price goes down!"
We had only one take. So enjoy the real emotions! (Sorry for trashy quality of source file, I took it from internet. Never care of my work after it's done).
Credits
Instinct Creative Agency (BBDO Group):
Creative Director – Nikolay Pynti (myself)
Copywriter – Eugene Pekach
Art Director – Danila Khodashinsky
Strategic Director – Sergei Vladimirov
Copywriter – Eugene Pekach
Art Director – Danila Khodashinsky
Strategic Director – Sergei Vladimirov
Client Director – Natalia Orlova
Account Director – Ekaterina Tsvirova
Account Supervisor – Elvira Bannikova
Client Manager – Julia Kazakovtseva
Account Supervisor – Elvira Bannikova
Client Manager – Julia Kazakovtseva
Agency Producers – Susanna Al-Samarrai, Tamara Shengelia Leacock
Print Designer – Andrey Akhrameev
Production Studio Park Cinema:
Producer – Elena Konkina
Director – Misko Iho
DOP – Juge Heikkilä
Photographer – Igor Bogun
General Producer – Yury Evdokimov
Producer – Olesya Fedorova
Client MegaFon (Moscow Branch):
Head of Marketing Communications – Sergei Volchok
Head of Mass Communications – Tatiana Zhuravleva
