CHALLENGE
Rebrand an existing company from top to bottom.
RESOLUTION
PBS was the company I chose to rebrand. After much research and careful thought, I decided to rename the company Noasis, which means to exercise your reason and intellect, which is what PBS is all about. The tagline became “Mind your curiosity.” The symbol shows that curiosity is just around the corner.
Logo Process
Stationary Package
Website/Touchpoints
