Blue Fin
I had the pleasure to work for Jagdamba AlchoBev as a creative for the launch of a new vodka. Check out the case-study below..
Brief
Jagdamba Alchobev is one of the units of Shankar Group, a national conglomerate company based in Nepal. The team came to us with the desire to lauch a new vodka.
Research
The market of Nepal is already flooded with Vodkas. The most share taken by Ruslan vodka followed by 8848. The idea was not to go against these giants. It would be to make some low end vodka that would appeal to the cosumers with low income. This would make the vodka be sold for certain while creating some amount of disruption to the big players.
The market of Nepal is already flooded with Vodkas. The most share taken by Ruslan vodka followed by 8848. The idea was not to go against these giants. It would be to make some low end vodka that would appeal to the cosumers with low income. This would make the vodka be sold for certain while creating some amount of disruption to the big players.
Design
The initial name for the vodka was " Blue Bird ". It later got changed to " Blue Fin ". According to the rule in Nepal, the lower UP meant we could not use the term vodka. We decided to go with Extra Dry to support. Thees are some of the layouts that we had to come up before making the final designs.
The initial name for the vodka was " Blue Bird ". It later got changed to " Blue Fin ". According to the rule in Nepal, the lower UP meant we could not use the term vodka. We decided to go with Extra Dry to support. Thees are some of the layouts that we had to come up before making the final designs.
Final Design
After much debates and meeting, the final layout got locked down. Once done, we worked with some ATL and BTL to make the presence of the new product in the market.
