This self-initiated proposal for Beto O'Rourke's 2020 presidential bid graphic identity tries to convey a particular trait of Beto's character and vision for the country: his proven knack for empowering both sides of the aisle to engage with an important issue, with purpose and decency.

This prompted not a single logo or symbol, but a uniquely American texture that forms the underlying design language of the logos, symbols, fonts, posters, bumper stickers and websites. Red and blue stripes intersect and transform to anchor a visual representation of an American ideal - that despite our differences, we thrive when we elevate both our civics and our civility.