Hangul was developed with the purpose of being easy to learn. It is simple, elegant, and carefully thought through for efficiency. This project is a reflection of Korean design in the past. Therefore, it consists of the five Korean traditional colors called Obangsaek: red, blue, yellow, black and white. They represent the five elements as well as the five directions. The old-style Sabon font reflects the traditional beauty of Hangul. Keeping the layout clean with a focus on the text

puts emphasis on Korean culture and its history.