Campaign, Interactive

 

The Un.titled redesign of the Clarks Originals site has evolved through the last few seasons promoting the Clarks Originals campaign of live music.

 

By harnessing the black, white and red colour palette the Clarks Originals brand has a recognisable aesthetic identity.

 

This concept site continues to build upon the association with music and creativity. As well as exhibiting the Clarks Originals collection, there are sections dedicated to the Originals LIVE project, competitions, and the brand heritage. Similarly there are live twitter feeds which encourage the sense of interactivity and community which was central to this project.