CANON EOS 6D
"Full Frame Prowess"
Creative Rationale:
To promote EOS 6D, the world's lightest mid-range full frame DSLR equipped with a 20.2 megapixel CMOS sensor, built-in WiFi and GPS support, a print ad was launched to demonstrate the "Full Frame Prowess" with two of it's predecessor, EOS 5D Mark III & EOS ID X in a vast and stylised black sand desert setting.
To further emphasise the power of EOS 6D remote, wireless photography, an EOS Remote app icon showcasing the linking of an iOS/ Android smartphone with the EOS 6D was created.
To further emphasise the power of EOS 6D remote, wireless photography, an EOS Remote app icon showcasing the linking of an iOS/ Android smartphone with the EOS 6D was created.
The regional print was launched in Singapore, Malaysia, Indonesia, Thailand & Vietnam in late November 2012.
Concept: Patrick Ng, Lionel Tan, Satish Khattar & Anson Tan
Client: Canon Singapore
Agency: Hakuhodo Inc Singapore
Copywriter: Satish Khattar, Tanner Nagib
Art Director: Patrick Ng, Lionel Tan, Anson Tan
Photographer: J Studio Lee Jen
Post: Two Bulbs Digital Imaging
Phase I Print (Singapore)
(Vietnam)
(Malaysia)
(Indonesia)
(Thailand)
Phase I Print (Singapore)
