Cachalia Capital Identity

•

Cachalia Capital is a women led Ventrure Capatalist company. I was commissioned to create an identity that illustrated this in a subtle way. I did this using the colour pink to highlight design where necessary, alongside dark blue which is associated with Capital companies. Using upward arrows as the main design element to simply illustrate capital growth, juxtaposed alongside imagery that show human achievement, I created a corporate yet visually interesting identity. The previous logo symbol, created for this company by another party, had been trademarked. For this reason I was instructed to leave as is. I did however re-image an updated version of this symbol which the company will be changing to at a later stage.

.....