Watermark Creative’s Jo Tronc was briefed to create artwork for two large wall murals to decorate the Tower’s ticketing area, providing a point of interest for those venturesome visitors waiting to take the plunge.

The mural needed to include interesting facts and figures about the Tower’s attractions while being fun and engaging for all age groups, and clear to read from a distance.

“This project is the largest output of type and illustrations I have worked on to date,” says Jo. “There were certain things that needed to be carefully considered such as the wall size, various existing structures and ease of viewing from where people are standing.”

Jo really enjoyed the challenge of coming up with a way to communicate such a variety of information in a single image.

“I love that visitors can now find out something fun and interesting in what would otherwise be a mundane situation – waiting in a line to purchase tickets. I hope it fills in the time and makes it a more pleasurable experience.”

See more of Jo’s amazing illustration and lettering work in her portfolio.