Taking Centre Stage
Digital Campaign
New Balance proudly promoted it’s Made in the U.K. platform as the official footwear partner of the Kendal Calling Festival 2014. A digital campaign allowed consumers to enter a competition to win tickets and a branded chill out area for festival goers gave the opportunity to win prizes, pin the "N" on the shoe, and grab a free T-Shirt.
The creative for the campaign was based around a 3D "N". It looks to represent New Balance’s Cumbrian roots, craftsmanship and nearby Flimby factory.
Scope of work:
Digital campaign banners
Festival T-Shirt
Promotional keyrings
Signage & wayfinding
Printed matter
Digital campaign banners
Festival T-Shirt
Promotional keyrings
Signage & wayfinding
Printed matter
