In effort to understand client communication techniques, I paired up with two students from a Business Marketing Class to create their personal brand pyramid.  By the end, I provided the student with a logo, color palette and visual.

This student, specifically, embodied a vibrant and warm color palette.  The following two logos were the options I provided her to choose from.

For this student, she characterized herself as more professional and competitive.  Her color palette represents her driven attitude and more serious side all while incorporating a feminine touch.