I was commissioned to make a logo for a fitness brand start-up. From their name, I immediately thought of three ideas that I could use for this logo. Their brand represents continuity and health. They really wanted a text-based logo so I tried incorporating my ideas to a text logo. Above are the three rough ideas of the logos I sent them. After talking to their team, we went through a couple of revisions and ended up with a final draft that is displayed down below.
