Identity visualizing

Lab-Dermaceutical design be-spoke skincare products, and helps beauty brands establish their product in the market. 

I have been working as an in-house graphic designer in this company for more than a year, watching the company growth and steering their business direction, I think it is necessary for the company to have an systematic visual identity that able to conduct its idea and concept to either new or existing client. 

Create identity system that not only unite the company as a whole, also able to show company's innovation in developing product, and dedication in quality production.               

The logo will remain as it is since it has been used for over 15 years and has already recognised as representation of the company. The only adjustment is the present of the tagline- The Skin Care Solution, turn the logo to be come a simple rectangular shape, allow the to logo have more flexibility apply on different application.

The shade of blue was chose to use as their theme colour, mostly on the logo itself previously. 

I still using the blue as main colour, with the turquoise and white, it reflect the company as a professional and trustworthy R&D lab and manufacturer in skin care industry. The gold is a contrast to the cold shade, so it is used as a highlight. The red is the "Singapore red", to show the pride of 'Made in Singapore".

Also typefaces are chose to keep the visual in consistent across all documents and other application. 

Aller typeface has tone of futuristic and is a sans serif with simple shape and curve, easy and clear enough to read.

The visual design of the stationary will remain simple to allow the essential information to stand out.

The website works as an introductory and informative site for entrepreneurs from either local (Singapore) or overseas. The new layout of the website is simplify and has blank space to allow potential client to let their idea grow. Curve / Circle is used to neutralise the informations that arrange in grid and block. The circle also means inclusive, hint the potential client that the company provide one-stop service, client could have their product done from concept to finished product.