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The designer’s guiding principle for our team was clear: “You are what you show and you show what you are.” So we aimed at a comprehensive approach: everything had to bear the same design – from the uniforms worn by the Olympic staff to the entire range of publicity material, including program flyers, posters and parking permits.

Even trash cans and containers had to comply with the design guidelines. In addition, competing “Munich 1972” logos, for example Coca-Cola’s, were supposed to remain concealed, as a whole.