Brands are real-life concepts that often appear in the fictional worlds of video games and their presence is essential for a believable world. Much like well written characters, brands have their own backstories, motives, and identities and these characteristics can add another layer of depth to a world. Video games that place importance on the details of their worlds need brands, yet their contribution to the intricacy in games seems to get overlooked. Perhaps this is because brands are so oversaturated in our modern life that we can only see them as backdrops. It is entirely possible to create content such as adverts for these imaginary brands with the information provided in-game. These ads show that brands can give clues on the setting, mood, and atmosphere in their respective games.
Nuka Cola
The Bannered Mare
