Fruit lemonade labels
A series of lemonade labels were created for the biggest chain of Ukrainian filling station OKKO. Lemonades are available at stores and restaurants on the territory of filling stations.Ā
It's a grab and go product for all visitors of the filling station, restaurants and stores. So, the target market is literally everybody from 3 to 63 years old. The product is fresh and 100% natural. The idea of design was the sameāto make the labels easy, fresh, friendly and natural. The main idea was to create a funny and friendly fruit cartoon character which will be associated with the taste of the lemonade. There was also created simple graphical illustrations combined with unique typography.
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d4b1869538787.5b851fa8a71f9.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28248769538787.5b851fa8a7ee4.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed36b569538787.5b851fa8a9c1c.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/50e69269538787.5b851fa8a8df3.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3712bb69538787.5b851fa8a78ea.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5146a769538787.5b851fa8a8965.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21195369538787.5b851fa8a95e4.jpg)
![Label drink lemonade bottle fresh typography beverage juice ILLUSTRATION cartoon character](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1ae9ff69538787.5b851fa8a8343.jpg)
Thanks for watching!