Unilever - Cif The Web
People already trust Cif to keep their families safe by keeping germs at bay at home. But could it stretch to clean the internet? After all, research found that the average age kids are exposed to pornographic imagery online is as young as 8.
Cif The Web is a unique iPad app that keeps kids safe from the worst of the internet. It blocks blacklisted sites, strips out obscene comments from sites like YouTube and replaces 4000 rude words with clean ones before the pages load.
This won us a Gold at the Campaign Big Awards. Which was nice.