Client: Overland Park First Assembly of God
Opportunity: Overland Park First Assembly of God has been an established church in the community of Overland Park, KS, for several decades. A change in leadership ushered in a need for refocusing. I approached the leadership with a proposal to completely rebrand the church. After several initial meetings, everyone was on board. The previous church brand was dated, ineffective, and inconsistent. The church brand needed to reflect it's purpose: to be committed to God and, then, to be committed to the surrounding community.
Solution: The decision was made to create a logo that would incorporate a specific typeface and a symbol. The box can be viewed as either an olive branch (religious symbol, representing the church's commitment to God) or a wheat stalk (the church is located in Kansas...the wheat state). The type is styled in such a way as to mirror the logo of the city of Overland Park, KS (opkansas.com). This represents the church's commitment to it's surrounding community.
As the project continued, the identity of the church started to naturally emerge. A clean, focused, effective brand was born.
Results: As a result of this rebranding project, the church is becoming a recognizable staple of the community. The congregation is taking ownership of this brand and the church has a professional, organized, and focus appearance to visitors and long-time member, alike.
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/44b87a53339947.560909c46b32e.jpg)
Primary logo
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/disp/bcba1553396667.5609100428df9.jpg)
Primary colors
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/disp/e2a19e53396669.56090c778ad27.jpg)
Primary typeface
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a166df53332365.5609098e9c267.jpg)
Full identity package
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6a939653339949.56090d4297e30.jpg)
Letterhead & Envelope
When the letterhead is folded for the envelope, the church mission "It's all about changed lives." appears.
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0df3eb53339953.56090a5eaa6aa.jpg)
Business Card
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1769b053339955.56090a77b7268.jpg)
Business Card details
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/10361c53339951.56090a77d90e6.jpg)
Mug to be given away to first-time visitors
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ce886f53341679.56090a708445b.jpg)
Outdoor signs to direct traffic and point people toward the main entrance
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/292e9453396659.56090d22c5205.jpg)
Large outdoor sign displayed at the front of the church
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b1aa8c53396661.56090c619cc29.jpg)
Room signage
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/928ed553396663.56090beb1aab9.jpg)
Office name signage
![church religious creative design brand identity Overland Park the concord creative will funderburke business card Signage envelope letterhead stationary Assembly of God](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fe748c53396665.56090beb687bc.jpg)
Directional signage