@credit to Paris Aguilar as the designer
Bringing Sunshine at the exhibition.
During the Canton Fair phase 3, in Guangzhou, we had the opportunity to design an 18 sq. underwear booth for a Chinese Company, named Morning.
It was a low budget booth but it didn't stop us to try to keep it as creative as possible in order to attract the clients. The look and feel is radiant colours and bright, an easy way to be recognised in the crowd, and in addition, we settled a VR interaction to showcase the factory where the underwear are produced. It is without saying that technologies are must nowadays during exhibitions fairs.
We wanted as usual make the booths stands out, that is why we decided to play with the company name that is Morning. Our colour mood was Orange, it is a bright color and a warm colour of fire and sun that its association with sunrise symbolize courage. In addition, it helps to overcome fatigue, useful during a fair; therefor, it was the perfect color for us.
The use of gradients of sunrise colours that blends together on a frosted white background, created a clean and fresh look and the use of different indirect lights automatically caught the attention of the buyers and made the booth stands out.
We always supervise each of our booth to make sure that every detail is properly build according to our blueprints and rendering. It is a very important part of a project for us and a good help for the workers.
The display was easy to use, simple, modern and versatile. It was easy to move them around or to decide to put light on only one set of underwear. The use of clear-cut modern black chair has been used as well, in contrast with the walls, as meeting rooms.
The booth worked pretty well and created traffic inside which was obviously the main purpose, proving us that we don’t need to have a big budget to be innovative.
