One Shot. Two Shot.
Free Shot. Flu Shot.
Flu shot season comes around each year and thousands are exposed to undue risk
of contracting the influenza virus. One main obstacle faced by the public is simply not having convenient and timely access to flu shot clinics.
The Challenge
1. Remind the public of how easy it is to get the flu shot.
1. Remind the public of how easy it is to get the flu shot.
2. Bring awareness to where flu shot clinics are located.
Execution
A "sticky" campaign was created for Toronto Public Health by using germ stickers placed in high traffic contact locations (elevators, escalators, washrooms) where germs exist.
