This project was pretty straightforward, but certainly not easy. The "client" wanted to take their existing logo (the rabbit illustration) and simplify it to look better at smaller resolutions, specifically "around 50x50 pixels".
I didn't want to stray too far from the original logo so as to confuse existing customers. I used simple vector shapes, only three colors (4 including white) with a medium strength stroke to give the logo a clean, iconic look.
![logodesign logo ThirtyLogos affinity designer rabbit logo scaling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a51bf68668211.5b64abf8b563c.png)
![logodesign logo ThirtyLogos affinity designer rabbit logo scaling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/29cfdc68668211.5b64abf8b5c0c.png)
![logodesign logo ThirtyLogos affinity designer rabbit logo scaling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2c5bc68668211.5b64abf8b61c2.png)