Pearson Education wanted an ATL campaign that got more students to their enrolment events at their MGI and CTI campuses in the Western Cape. I worked with my copywriter (Quinton van Rooyen) on concept and radio spots, event concepts and collateral, all pre- and post-communication including emailers, SMS's and microsite layout.
The radio campaign was a massive success on 5fm, where callers had to phone in and tell
Roger Goode what their most un-awesome job was to win an Apple watch.
RADIO ANNOUNCEMENT
RADIO SPOT 1
RADIO SPOT 2
RADIO SPOT 3
