THE CAMPAIGN - REIMAGINE YOURSELF
We wanted consumers to realise that a Modern PC was so much more than what it was being used for.
That it could unlock their unrealised potential - turning 'what-ifs' into action.
The campaign tagline had to inspire the TA to rethink their relationship with their PC, and work across future
campaigns and brand partnerships. Thus, 'Reimagine Yourself' was born.
Messaging was structured into 3 main categories: Mobility, Connecting & Sharing, and Design & Creating.
We led the campaign with a series of short video ads that I conceptualised and scripted.
These awareness assets were written as easily digestible content no longer than 20s.
As with all the creative, they were adapted across 8 different markets - India, Indonesia, Malaysia, Philippines,
Singapore, Taiwan, Thailand and Vietnam. I oversaw the transcreation of all creative assets.
CREATIVE ASSETS
Similar to our previous campaigns for Microsoft and Intel, we launched with a myriad of assets across different channels and 3 stages (Awareness, Consideration and Purchase). These assets included a Key Visual, campaign microsite, video ads for the different RTBs, and adaptations for our OEM partners such as Lenovo and Acer. The campaign ran on Facebook, Instagram, YouTube and Twitter. Programmatic and Blis were used for mobile advertising targeting.
INTEL INDIA
Certain assets were also reshot for the Indian market, so that the ads would be contextually relevant.
