MONNO Shoes
MONNO Shoes is a novel women's footwear proposal, resulting from the union of a fashion designer, passionate about shoe design, and a techie.
Rare designs, high quality materiales, and a remarkable attention to detail turn MONNO Shoes into one of the best footwear proposals in Mexico.
// Objective
To communicate the personality of the brand: avant-garde, prestigious and delicate through a graphic identity that connects with the target market.
// Solution
Both partners’ contrasting personality is exposed through a minimalist graphic concept: the logo is inspired by the binary code, used in programming, while the color palette, targeted for the female market, adds delicacy.
“The logo is inspired by the binary code, used in programming, while the color palette, targeted for the female market, adds delicacy.”
