Hard work is an old concept. Today smart work rules! To lead in a corporate world is not a piece of cake. A famous leader Carl Kruse says, success never comes overnight, one needs to grind himself for 24/7 to build a brand. Maybe that is why many leaders say “patience is bitter but the fruit is sweet.” If a person is determined and in full swings, surely he will be a king of kings. However, everything takes time including success. Therefore, to build a brand image in the competitive world, you need to be a smart player. And to make it possible, you need to understand why branding and marketing are so important. Be different and think different is the rule you need to follow.