Smart sports shake nutrition system combining the ease of a capsule based system with innovative Mixer Technology, Thermoelectric Cooling (TEC) and a Smart Subscription service to provide personalised ice cold nutrition shakes on demand.
The Market.
The current sports nutrition drink market was explored using market reports, online research and competitor analysis.
The Problem.
Through online research, interviews, questionnaires and user experience prototyping a number of problems were identified. These include messy powder, clumpy unmixed shakes, dirty and smelly bottles, confusing ranges and un-actionable fit-tech data.
Ideation.
A variety of concepts were developed using marker sketches and Photoshop mockups.
The worlds first sports shake maker that adapts to you.
Inspired by the pharmaceutical industry the innovative Mixer rapidly dissolves solids in an aeration free manner producing perfectly mixed, lump and foam free shakes in seconds. The Thermoelectric Cooling ensures shakes are ice cold every time.
Product use is simple, the user fills the reservoir with water or milk (5 Servings worth) then inserts a capsule and presses the button. A short press for a small and long press for a large serving.
The innovative shaker bottle has a round bottom to make cleaning easy, minimizing bacteria and odour build-up, whilst the push top makes drinking a breeze.
The Nourish Mobile App pulls together your fitness tracker, smart watch and diet app’s to provide a bespoke selection of capsules containing all the nutrients the user needs to reach their fitness goals.
The smart subscription service delivers a bespoke blend of capsules on a regular basis. These blends automatically change based on current data.
