This campaign has been developed taking advantage of the Cervantes Festival. The main idea was doing a combination with principal topics as: Dancing, Music, Acting & Poetry, by using this slogan: "Cervantino awaits for you". The graphic elements created are:

 
- PDA
- Page Header
- Button home
- Facebook Add
- Mailing
- Google's banners (7 sizes)

PDA (Puntos de Atención)
 
Over 140 PDA in all the Mexican Republic, real size 1920x1080 px

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