Client: ProTierra
Role: Art Direction and Design
Observing the need to protect federally endangered species and their habitats, two conservation experts launched ProTierra, a non-profit organization to explore opportunities where they can assist with habitat conservation on federally and privately owned land within the United States.
Our challenge was to create an identity that would encompass not only the name of the organization but also portray the care and commitment ProTierra brings to their environmentally conscious mission. We found that implementing a vector illustration of Earth would serve as a two-fold image: 1) a typographic element to the logo and, 2) a visual translation for "Tierra".
