Product Awareness Campaign (Sport & Fitness)
Konga Nigeria.
Konga.com is Nigeria's largest online mall. Was launched in July 2012 and their mission is to become the engine of commerce and trade in Africa.
They serve a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
Rationale / Strategy
The idea was to create a strong lasting impression on the Sports & Fitness Equipment category among others. the visual was communicated via cretio and GDN which helped improve the product sales, black and yellow color scheme, sport & fitness products was chosen to further attract our target audience. Call to action button was also included in the creative to create a better conversion rate in other to improve the category revenue.
