Radio Sport has been the leading radio sports show in New Zealand since it's conception. It has long been perceived as a more formal and commentary, sports journalist-type content creator due to the content it had and it's past look and feel. With this rebrand, we aimed to capture more of the characteristics and personalities of the brands current hosts and bring the energy, excitement, credibility and fun they take to radio and reflect that through their new brand. 

Radio Sport took it back to the real grass roots of New Zealand sport where everything was fun and exciting! One would say they may even be bringing out that little excited fan in them. SPORTS SPORTS SPORTS, BANTER BANTER BANTER!