HGR Consulting is a Shanghai-based, business consultancy, financial advisory & accounting firm, their clients are mainly international companies doing or planning to open a business in China. HGR Consulting was looking for a brand refresh that could bring a revitalized visual identity to the market.
This re-branding process was handled hand-to-hand with the client. As a final result of the re-branding process I've designed a simple brand guideline, laying out color schemes, typography and different size and uses for the logo on digital and printed media. In addition to the rebranding project, I worked together with the client and their decorator to bring the new brand image into their office space, we re-utilized most of the furniture they had, changing colors and switching some of the spare parts such as legs,drawers,connectors to bring a more sophisticated layout to the working space.
