To keep my skills up in branding, I participated in the popularity day logo challenge early in 2018. Here are some of the results....

Brief: 

Day #2 - Grind Coffee Shop

Hi there,

We're a small coffee shop chain located in Seattle, WA with five locations. Our current logo is just text using a default font but now it's time for an update!

The Grind prides itself on natural and local ingredients. For our new logo, we actually do not want to use any browns! So many coffee shops around here use brown and we'd like to stand out. Maybe oranges, green, other earth tones, etc. could work well.

This logo will primarily be used as our store sign, on menus, and on coffee cups and merchandise. The Grind logo could be text based or have an icon, we're open to either/both. We're open to using symbols that represent coffee such as the coffeebean, plant, grounds, coffee cup, etc.!

I'm attaching a few example of logos we really dig for some inspiration. We like a somewhat clean look.

Thanks,

Edgar Martin
The Grind Coffee Shop

Solution: You ever have those days where you're sitting in the office, carrying out your daily grind, just slowly rotating the coffee cup until a solution comes to you? This is what the solution is based on, using the interesting shape of a bird's eye view with the lip of a coffee cup and being playful with it's application across various collateral.