CITTà DI UDINE – city branding
2018
The aim of my thesis was to design and redefine the visual image of the city of Udine,
as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth,the promotion
of the city is almost no existent.
I wanted to make the city’s image more visually appealing to tourists and citizens
so as to propose it into the Italian tourism market initially and later on the European one.
as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth,the promotion
of the city is almost no existent.
I wanted to make the city’s image more visually appealing to tourists and citizens
so as to propose it into the Italian tourism market initially and later on the European one.
in the middle of the Friuli–Venezia Giulia region, between the Adriatic Sea and the Alps.
The city of Udine rises in the plains around a hill, where the castle is located.
objectives of the project
– give the city a more accurate and current appeal;
– make the city recognizable;
– valorize the city and the territory through use of a contemporary language;
– standardize the tools used up to now;
– differentiate from other brands/cities;
– make tourists and citizens aware of the city's offer
– make the city recognizable;
– valorize the city and the territory through use of a contemporary language;
– standardize the tools used up to now;
– differentiate from other brands/cities;
– make tourists and citizens aware of the city's offer
first tests
Characterstic features of the city
Typography used
logo construction
Study of graphic coordinated image
Visual concept
Posters 70x100cm
Various poster sizes
Infographic – information boards
Instagram profile suggestion
Mobile app layout
Website layout
THANK YOU!
Thesis project
IUAV University of Venice
All the pictures and the video in this project are taken by me
