TO FIGHT against prejudice, we brought 32 refugees to NYC for Christmas And recreated a Holiday classic based on their stories.
The number of people around the world suffering from conflict, famine and natural disasters is the highest in history. Millions lack the most basic resources or even a means to ask for help. To bring attention to the millions in need during the holiday season, they needed a voice. So, gave them 32. We rewrote a more personal version of one the most famous Christmas carols based off the stories of 32 refugees from 17 countries. Then we took them to the heart of NYC to share their message, asking the world to not stay silent during this time of crisis.
CREDITS:
Client: United Nations
Agency: VMLY&R New York
Choir: Pihcintu
Director/Editor - Ben Severance
North America CCO - Mike Wente
Executive Creative Director - Fabio Seidl
Executive Producer - Kolby Slocum
Managing Director, Creative Technology - Craig Elimeliah
Executive Creative Director - Harsh Kapadia
Group Creative Director - Silmo Bonomi
Copywriter - Mark Leephaibul
Art Director - Jesse Echevarria
Music Producer, North America - Nick Keenan
Account Director - Kate Boccio
Producer - ProducerAlexandra Morrow
Piano - Paul Sullivan
