Arizona Equine Rescue Organization Rebrand

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Intro

For this project, our goal was to find a non-profit organization and rebrand their logo. The first and probably most important step of this project was to research the organization. After the research was complete, we collaborated and put our research into our sketches. We then took the best sketches and transformed them into designs on Adobe Illustrator. After this, we chose the most favorited designs and used them on mock ups such as a van and a sweat shirt. This being completed on Adobe Photoshop. Even though this project was a long process, we enjoyed every bit of it by getting to know the Arizona Equine Rescue Organization Revised Logo. We hope that you enjoy this design and through it, you can see what the Arizona Equine Rescue Organization is all about. Down below you get a more detailed version of all of our steps in making this design.

Inspiration

Down below is the inspiration that we used to create our final design.

Sketches

Down below are the sketches that we drew before designing the logo.

Comps

Down below are some of the designs we had before making our final logo design.

Final Logos

Down below are the final logos. The logos below can also be used in all black.

Pitch

Down below is the original logo from the Arizona Equine rescue Organization and next to it is our rebrand. We wanted to make a much more simple logo, but also as meaningful logo as the original. We wanted to stick to the red color because we feel it represents health well and this organization cares for the health of horses. We also wanted to keep the main theme of horse in this logo so we represented a horse head instead of the "O" in AERO (Arizona Equine Rescue Organization). In the end, we think this rebranded logo will give the organization a more clean and simple look, but still very meaningful.