Caledonia – Identity Project
THE CLIENT GOAL
The guys at Caledonia Gym approached me to come up with their corporate branding. They were refurbishing an old facility, and wanted to attract a new membership. The goal was to have a modern identity that tied into a traditional Scottish theme. The client wanted to increase the membership and highlight the new facilities.
THE SOLUTION
We wanted to create an identity system that showed the Celtic and historic heritage of the community. The gym had a strong link to MMA fighting and they had already chosen the colour scheme based on the layout of the facility. We choose the Celtic symbol for eternity to represent rebirth and reinvention. The client was very happy with their new logo and the gym is doing very well.
Check out their Facebook page – https://www.facebook.com/caleyfitness7/
Check out more of our work here.
