The strategy is to give Kia Sportage the values and characteristics of dogs.
Credits: Creative Director: Dionissis Vagourdis
Kia Sportage and dogs have the same characteristics
TVC storyboard: Two dogs discuss what's the best way to gain more treats.
Do you need someone that gives your everything without asking much?
Kia Sportage. Your faithfull four wheeled friend.
Print ad: Sportage. It leaves it's mark.
Print ad: Sportage. It runs miles for fun
Print ad: Sportage. With 7 years guarantee for countless services.
Print ad: Sportage. It obeys all of your orders.
Instore
Brand universe
