Gears of War
Brand + Packaging (proposed)
Brand + Packaging (proposed)
Gears of War was one of the first major game releases for Xbox 360. This proposed identity treats the cinematic action/horror experience of Gears of War more like a movie than a video game. Packaging, posters, and other marketing collateral would only reveal glimpses and cropped views of characters (both good and evil), to build intrigue and suspense around the story.