Danielle Odeen's profile

Modern Roots Repackage

The assignment was to redesign and mock up an entire packaging line that includes at least four design variations (size, flavor, etc.). Look for products that may be mocked up perfectly and within a manageable budget. Plan on producing multiples of each package for display and presentation purposes. 
I chose to repackage modern roots. Their original packaging was similar to what you would find at a farmers market. There was nothing wrong with it for its purposes, but if it were to travel to Uptown it could use some class in its appearance.  I challenged myself to sketch out every single element before reaching the computer stage - which I was so close to accomplishing. Almost complete with the assignment - I had a vision for an even better product. I chose to do badges on the top of the package holders for added value, and added information to the package. The badges served as the centerpiece for the design in the end product. The front and back labels were helpful, with my hand drawn illustrations on them as well.
Modern Roots Repackage
Published:

Modern Roots Repackage

Repackaging of a small business in Buffalo, MN.

Published: