I was honoured when Ian Schiller, the creator of the short film Kong’s and the mastermind behind the UFC Embedded vlog series on Youtube, asked me to create the branding and design for his new video & photography production company, Sabertooth Pictures. Based on Ian’s wish to be very different from his competitors we built a brand based on the idea of an aggressive predator. Bold colours, blackletter-inspired typography & fearless layering of the brand elements creates a striking & memorable "in-your-face"-brand.