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To keep their papers top of mind with discerning designers, printers, and merchants, Neenah tasked us to produce a promotional book for their CLASSIC® brand – showcasing select sheets and their capabilities with a collection of beautifully designed pieces.
Prescribed the concept of “retail”, we developed a narrative that highlights how carefully considered papers can elevate a brand, encourage purchase, and make a connection with customers. Naturally, the book became a “how-to” resource of sorts for designers looking for inspiration and information on using paper to build retail brands, both brick and
mortar and online.
mortar and online.
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The Retail Revolution story is told in four “steps” through four distinct brands – each developed solely for this piece. Each brand was given a name, concept, look and set of marketing materials designed to highlight different Neenah CLASSIC® Papers. Digital, offset, foils, metallics, die-cuts, etc. – virtually nothing was off limits.
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