Pete Hawkes's profile

Smirnoff / Orange editorial design

Magazine designs

So I've been doing a little spring clean of my portfolio and I've redesigned a couple of magazine projects from the past year.

The first was for Smirnoff's Be There campaign (www.facebook.com/smirnoff). I created what is technically known as a 'Multi-disciplinary Tool Kit and Assets' document in a magazine format, with an accompanying interactive PDF. To the layman this was a toolkit to show different Smirnoff brand managers all over the world how to implement the Be There campaign. The toolkit was distributed to about 30 markets around the world.

The second was a pre-pitch document for the digital business of Orange Communications. I also created a smaller BAFTA 'supplement' to go with the main magazine.
Smirnoff Be There global PR toolkit
Pre-pitch magazine for Orange
Smirnoff / Orange editorial design
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Smirnoff / Orange editorial design

Two magazines I produced for the Smirnoff Be There campaign and for a pitch to Orange Communications respectively

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