The U.S. Green Building Council's (USGBC) growth over the past few years has warranted the need for a much larger office with updated messaging to communicate with their expanding audience. It was important to create graphics that not only resonated with visitors, but also reminded the employees of the movement they take part in. A variety of techniques were used from custom printed fabric and wall-covering panels to dimensional lettering and signage, all meeting the USGBC's stringent ecologically friendly standards.