Artistic expression mixed with structure is the concept behind the identity design for Element, a non-profit organization that caters to the creative community of Washington DC, Prince Georges and Montgomery County ensuring that space is available for artists to develop as well as showcase their talents. From theater to art galleries, Element is committed to the arts. Thus, choosing a design that expresses both an artistic visual side that translates into the corporate realm was key. The design is both contemporary and effective. The solution, an artistic texture that forms the shape of a lowercase e promotes art and denotes a sense of friendliness paired with corporate identity.