TVC
To get ahead in every field of life
Choose the wholesome nutrition of Nestlé MILO
Which has Protomalt, with the power of barley.
Milo. Energy to go further.
To get ahead in every field of life
Choose the wholesome nutrition of Nestlé MILO
Which has Protomalt, with the power of barley.
Milo. Energy to go further.
The Brand
NESTLÉ MILO 200ml is a ready-to-drink chocolate malt beverage which gives you the energy to go further.
The Challenge
Since the mom is the gatekeeper for the brand, how can we persuade her that MILO is the fuel that can help her child achieve their full potential?
The Campaign
By portraying her as the real strength behind her little champion, the brand is an enabler that helps her coach her child to become a champion in every sense of the word.
The idea behind the campaign was brought to life in a TVC and amplified on digital by showing how lessons learned on the playground are also lessons for life.
NESTLÉ MILO 200ml is a ready-to-drink chocolate malt beverage which gives you the energy to go further.
The Challenge
Since the mom is the gatekeeper for the brand, how can we persuade her that MILO is the fuel that can help her child achieve their full potential?
The Campaign
By portraying her as the real strength behind her little champion, the brand is an enabler that helps her coach her child to become a champion in every sense of the word.
The idea behind the campaign was brought to life in a TVC and amplified on digital by showing how lessons learned on the playground are also lessons for life.
