It’s only by paying for something
that we realize its true worth
that we realize its true worth
Even if Words belong to everyone, we decided to sell them, to promote and raise funds for the Literacy Foundation. We launched an online store, Mots-Dépôts.com, as part of a fully integrated campaign, played with words for all our "retail" campaign elements, installed a word vending machine in a mall and even sold "application" on the App Store. In the end,
we turn hope into more than just an other word.
The First ever online Word store
Worddepot.com is an online store with over 10,000 words for sale.
In addition, for the first time since Facebook was created, we made the FB Status payable.
In addition, for the first time since Facebook was created, we made the FB Status payable.
Taking WordDepot to the street
We played with words for all of our campaign elements.
A true retail Campaign
Giving our limited budget, since we couldn't open a word store,
we did the next best things: a word vending machine in a busy shopping mall.
we did the next best things: a word vending machine in a busy shopping mall.
