The following is a new popsicle brand under the Algida company. Popsicle brands come with many different objectives, many times very playful but meant for children and loaded with sugar. This ice cold treat is a staple in the summer months and hot climates. The nostalgia around the idea of a popsicle can evoke memories of those warmer days by the pool or on the beach in the sun, desperately needing to cool off. So, that’s the idea. Feelings evoked from the simple sense of taste. The taste of something familiar sends you into a daze. Suddenly, you are surrounded by blue waters, the sand beneath your feet, the sensation of fresh fruit on your taste buds. You’re in a beachdaze.
In order to depict this concept, imagery of tropical leaves create a halo for the product shot. Saturated images of exotic fruit flavors accompany the popsicle. A monochromatic approach was used to show the clear distinction of flavors while the consistency of color hues and packaging layout ensures brand recognition.
