FedEx Ground NTDC PowerPoint Theme
PowerPoint theme developed for the 2017 National Truck Driving Competition and Humanitarian Recognition Dinner held at the Hard Rock Cafe in Orlando, FL. I wanted to play off of the themes of the venue, while still incorporating key imagery from the brand, so I chose to feature a neon truck as the star.
Process and reference (see below):
Left, reference photo ©FedEx that I used to create the artwork
Right, truck line-art foundation created in Adobe Illustrator. I simplified the design to the key elements, while still staying somewhat true to the characteristics of a neon sign. Once completed, I brought the paths into Photoshop for coloring and special effects
