Fila, an historic Italian sport brand, changes his positioning. From sportswear to fashionwear tout court.
FILA EUROPE - PALLINE
Advertising Agency: ARNOLD WORLDWIDE ITALY
Creative Director: Alessandro Sabini - Paolo Troilo
Copywriter: Paolo Platania - Ugo Berretta
Art Director: Marino Manfredi
Agency Producer: Carlo Crapanzano
Account Supervisor: Elisa Rizzuto
Advertiser's Supervisor: Marco Ceriani
Production Company: CENTRAL GROUCHO Milan ITALY
Director: Matteo Bonifazio
Producer: Mario Poggioli
Lighting Cameraman: Alessandro Pavoni
Editor: Gregorio Sebastio - Maurizio Maresca
Music: Artist/Title: Stefano Breda
